10 Things you should know about me…

#1 I absolutely love writing!   That means that I enter into each writing assignment enthusiastic and excited about exploring something different or differently! That’s right. Even within the same topic, each piece of writing is a uniquely crafted piece. If I did not have this attitude, I really would not be able to sustain...

Continue Reading...

Selling a product? You'll need to get schizophrenic to write a great sales copy for it!

"People don't ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts." Robert Keith Leavitt There’s a twist to that quote which every marketer needs to understand but I’ll get to that later. Right now, though, let’s talk about you. You’ve had an idea, your very own baby, nurtured it from...

Continue Reading...